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Normal view MARC view ISBD view

Brands : visions and values /

Brands : visions and values / edited by John Goodchild and Clive Callow - Chichester : Wiley, c2001 - 161 p. : ill. - UKSIP series .

Includes bibliographical references and index

ISBN: 0471497428

Subjects--Topical Terms:
BRAND NAME PRODUCTS--VALUATION--MANAGEMENT

LC Class. No.: HD69 .B7 / B726

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