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Normal view MARC view ISBD view

Marketing strategy and uncertainty /

Jagpal, Sharan 1947-

Marketing strategy and uncertainty / Sharan Jagpal - New York, N.Y. : Oxford Univ. Press, 1999 - 334 p. : ill.

Includes bibliographical references and indexes

ISBN: 0195125738

Subjects--Topical Terms:
MARKETING
STRATEGIC PLANNING
MARKETING--MANAGEMENT
MARKETING--DECISION MAKING

LC Class. No.: HF5415 / J336M

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