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Strategic marketing management : a means-end approach /

Parry, Mark Edward 1957-

Strategic marketing management : a means-end approach / Mark E. Parry - New York, N.Y. : McGraw-Hill, c2002 - 275 p. : ill. - The McGraw-Hill executive MBA series .

Includes bibliographical references and index

ISBN: 0071372229

Subjects--Topical Terms:
MARKETING--MANAGEMENT

LC Class. No.: HF5415.13 / P377S

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Strategic marketing management : a means-end approach /

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