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Managing the customer experience : turning customers into advocates /

Smith, Shaun

Managing the customer experience : turning customers into advocates / Shaun Smith and Joe Wheeler - London : Financial Times Prentice Hall, 2002 - 254 p. : ill.

Includes index

ISBN: 0273661957

Subjects--Topical Terms:
CUSTOMER RELATIONS
RELATIONSHIP MARKETING
CUSTOMER IOYALTY

LC Class. No.: HF5415.5 / S647M

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Managing the customer experience : turning customers into advocates /

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