Global marketing : foreign entry, local marketing, & global management /
Johansson, Johny K.
Global marketing : foreign entry, local marketing, & global management / Global marketing : foreign entry, local marketing, and global management Johny K. Johansson - 3rd ed. , international ed. - Boston, Mass. : McGraw-Hill/Irwin, c2003 - 654 p. : ill. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes
0071195637
EXPORT MARKETING
EXPORT MARKETING--MANAGEMENT
HF1416 / J632G 2003
Global marketing : foreign entry, local marketing, & global management / Global marketing : foreign entry, local marketing, and global management Johny K. Johansson - 3rd ed. , international ed. - Boston, Mass. : McGraw-Hill/Irwin, c2003 - 654 p. : ill. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes
0071195637
EXPORT MARKETING
EXPORT MARKETING--MANAGEMENT
HF1416 / J632G 2003
