Global marketing management /
Kotabe, Masaaki
Global marketing management / Masaaki Kotabe, Kristiaan Helsen - 2nd ed. - New York, N.Y. : Wiley, c2001 - 739 p. : ill. (some col.), col. maps
Includes bibliographical references and indexes
0471372897
EXPORT MARKETING--MANAGEMENT
INTERNATIONAL BUSINESS ENTERPRISES--MANAGEMENT
HF1416 / K672G 2001
Global marketing management / Masaaki Kotabe, Kristiaan Helsen - 2nd ed. - New York, N.Y. : Wiley, c2001 - 739 p. : ill. (some col.), col. maps
Includes bibliographical references and indexes
0471372897
EXPORT MARKETING--MANAGEMENT
INTERNATIONAL BUSINESS ENTERPRISES--MANAGEMENT
HF1416 / K672G 2001
