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Normal view MARC view ISBD view

The fall of advertising and the rise of PR /

Ries, Al

The fall of advertising and the rise of PR / Al Ries and Laura Ries - New York, N.Y. : HarperCollins, c2002 - 295 p. : ill.

Includes index

ISBN: 0060081988

Subjects--Topical Terms:
ADVERTISING
BRAND NAME PRODUCTS
PUBLIC RELATIONS

LC Class. No.: HF5823 / R537F

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