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Kellogg on marketing /

Kellogg on marketing / The Kellogg Marketing Faculty, Northwestern University ; Dawn Iacobucci, editor - New York, N.Y. : Wiley, c2001 - 427 p. : ill.

Includes bibliographical references and index

ISBN: 047135399X

Subjects--Topical Terms:
MARKETING

LC Class. No.: HF5415 / K444

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