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"Hey, Whipple, squeeze this" : a guide to creating great ads /

Sullivan, Luke

"Hey, Whipple, squeeze this" : a guide to creating great ads / Luke Sullivan - New York, N.Y. : Wiley, c1998 - 256 p. : ill. - Adweek books .

Includes bibliographical references and index

ISBN: 0471293393

Subjects--Topical Terms:
Advertising copy.

LC Class. No.: HF5825 / S944H

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