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Brandstand : strategies for retail brand building /

Winters, Arthur A.

Brandstand : strategies for retail brand building / Arthur A. Winters, Peggy Fincher Winters, Carole Paul ; and the editors of Retail Ad World - New York, N.Y. : Visual Reference, c2002 - 174 p. : col. ill.

ISBN: 1584710705

Subjects--Topical Terms:
BRAND NAME PRODUCTS
RETAIL TRADE--MANAGEMENT
PRODUCT MANAGEMENT
ADVERTISING
ADVERTISING, POINT-OF-SALE.
Commercial art

LC Class. No.: HD69 .B7 / W567B

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Brandstand : strategies for retail brand building /

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