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Marketing research : online research applications /

Burns, Alvin C.

Marketing research : online research applications / Alvin C. Burns, Ronald F. Bush - 4th ed. - Upper Saddle River, N.J. : Prentice Hall, c2003 - 642 p. : col. ill. + 1 CD-ROM

Includes bibliographical references and index

ISBN: 0131202642

Subjects--Topical Terms:
MARKETING RESEARCH

LC Class. No.: HF5415.2 B876M / 2003

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