BU Library and Learning Space

Capturing customers' hearts : leave your competition to chase their pockets /

Clegg, Brian

Capturing customers' hearts : leave your competition to chase their pockets / Brian Clegg - London : Financial Times/Prentice Hall, 2000 - 223 p.

Includes bibliographical references and index

0273649310


CUSTOMER LOYALTY
CUSTOMER RELATIONS
CONSUMER SATISFACTION

HF5415.5 / C533C

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