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Managing cultural differences : strategies for competitive advantage /

Hoecklin, Lisa Adent

Managing cultural differences : strategies for competitive advantage / Lisa Hoecklin - Harlow : Financial Time Prentice Hall, c1995 - 158 p. : ill. - The EIU series .

Includes bibliographical references and index

ISBN: 0201427702

Subjects--Topical Terms:
INTERNATIONAL BUSINESS ENTERPRISES--MANAGEMENT--SOCIAL ASPECTS
COMPETITION, INTERNATIONAL--SOCIAL ASPECTS--CASE STUDIES
INTERCULTURAL COMMUNICATION--CASE STUDIES

LC Class. No.: HD62.4 / H632M

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Managing cultural differences : strategies for competitive advantage /

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