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Normal view MARC view ISBD view

Handbook of political marketing /

Handbook of political marketing / Bruce I. Newman editor - Thousand Oaks, Calif. : Sage, c1999 - 792 p. : ill.

Includes bibliographical references and index

ISBN: 076191109X

Subjects--Topical Terms:
CAMPAIGN MANAGEMENT
POLITICAL CAMPAIGNS
MARKETING

LC Class. No.: JF2112 .C3 / H362

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