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Normal view MARC view ISBD view

Relationship marketing : management of customer relationships /

Bruhn, Manfred

Relationship marketing : management of customer relationships / Manfred Bruhn - Harlow : Financial Times Prentice Hall, 2003 - 289 p. : ill.

Includes bibliographical references and index

ISBN: 0273676016

Subjects--Topical Terms:
CUSTOMER RELATIONS--MANAGEMENT

LC Class. No.: HF5415.5 / B783R

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