United we brand : how to create a cohesive brand that's seen, heard, and remembered /
Moser, Mike
United we brand : how to create a cohesive brand that's seen, heard, and remembered / Mike Moser - Boston, Mass. : Harvard Business School Press, 2003 - 165 p.
Includes bibliographical references and index
1578517982
BRAND NAME PRODUCTS
NEW PRODUCTS--MANAGEMENT
HD69 .B7 / M673U
United we brand : how to create a cohesive brand that's seen, heard, and remembered / Mike Moser - Boston, Mass. : Harvard Business School Press, 2003 - 165 p.
Includes bibliographical references and index
1578517982
BRAND NAME PRODUCTS
NEW PRODUCTS--MANAGEMENT
HD69 .B7 / M673U
