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Basic marketing research /

Churchill, Gilbert A., Jr.

Basic marketing research / Gilbert A. Churchill, Jr. - 4th ed. - Australia : South-Western/Thomson Learning, c2001 - 830 p. : ill. (chiefly col.)

Includes index

ISBN: 0030211042

Subjects--Topical Terms:
MARKETING RESEARCH

LC Class. No.: HF5415.2 / C487B 2001

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