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Marketing engineering : computer-assisted marketing analysis and planning /

Lilien, Gary L.

Marketing engineering : computer-assisted marketing analysis and planning / Gary L. Lilien, Arvind Rangaswamy - 2nd ed. - Upper Saddle River, N.J. : Prentice Hall, c2003 - 518 p. : ill.

Includes bibliographical references and index

ISBN: 0130355496

Subjects--Topical Terms:
MARKETING--DATA PROCESSING
MARKETING--DECISION MAKING--MATHEMATICAL MODELS
MARKETING--DECISION MAKING--DATA PROCESSING

LC Class. No.: HF5415.125 / L544M 2003

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Marketing engineering : computer-assisted marketing analysis and planning /

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