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Internal marketing : tools and concepts for customer-focused management /

Ahmed, Pervaiz K.

Internal marketing : tools and concepts for customer-focused management / Pervaiz K. Ahmed and Mohammed Rafiq - Oxford : Butterworth-Heinemann, 2002 - 299 p. : ill.

Published in association with the Chartered Institute of marketing

Includes bibliographical references and index

ISBN: 0750648384

Subjects--Topical Terms:
MARKET--MANAGEMENT
MARKET--MANAGEMENT--CASE STUDIES
ORGANIZATIONAL EFFECTIVENESS
ORGANIZATIONAL EFFECTIVENESS--CASE STUDIES

LC Class. No.: HF5415.13 / A353I

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Internal marketing : tools and concepts for customer-focused management /

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