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Normal view MARC view ISBD view

Consumer behavior /

Consumer behavior / Leon Schiffman ... [et al.] - 2nd ed. - Frenchs Forest, N.S.W. : Prentice Hall, 2001 - 665 p. : ill.

Includes index

ISBN: 0724804277

Subjects--Topical Terms:
CONSUMER BEHAVIOR
MOTIVATION RESEARCH (MARKETING)

LC Class. No.: HF5415.32 / C667 2001

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