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Essentials of marketing communications /

Blythe, Jim

Essentials of marketing communications / Jim Blythe - 2nd ed. - Harlow : Financial Times Prentice Hall, 2003 - 267 p. : ill.

Includes bibliographical references and index

ISBN: 0273658581

Subjects--Topical Terms:
COMMUNICATION IN MARKETING
MARKETING

LC Class. No.: HF5415.123 / B597E 2003

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