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Marketing communications : contexts, strategies and applications /

Fill, Chris.

Marketing communications : contexts, strategies and applications / Chris Fill - 3rd ed. - Harlow : Financial Times/Prentice Hall, 2002 - 790 p. : ill. (some col.)

Includes bibliographical references and index

ISBN: 0273655000

Subjects--Topical Terms:
COMMUNICATION IN MARKETING
MARKETING CHANNELS
SALES PROMOTION

LC Class. No.: HF5415.123 / F544M 2002

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Marketing communications : contexts, strategies and applications /

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