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Marketing /

Etzel, Michael J.

Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton - 13th ed. , international ed. - Boston, Mass. : McGraw Hill/Irwin, 2004 - 650 p. : col. ill. + 1 CD-ROM - McGraw-Hill series in marketing .

Includes bibliographical references and index

ISBN: 0071214550

Subjects--Topical Terms:
MARKETING

LC Class. No.: HF5415 / E893M 2004

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