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Strategic marketing /

Cravens, David W.

Strategic marketing / David W. Cravens - 4th ed. - Burr Ridge, Ill. : Irwin, c1994 - 811 p. : ill. (some col.) - Irwin series in marketing .

Includes bibliographical references and indexes

ISBN: 0256122121

Subjects--Topical Terms:
MARKETING--DECISION MAKING
MARKETING--MANAGEMENT
MARKETING--MANAGEMENT--CASE STUDIES

LC Class. No.: HF5415.135 / C728S 1994

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