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Advertising and integrated brand promotion /

O'Guinn, Thomas C.

Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik - 3rd ed. - Australia : Thomson/South-Western, c2003 - 773 p. : col. ill.

Includes bibliographical references and indexes

ISBN: 0324113803

Subjects--Topical Terms:
ADVERTISING
ADVERTISING MEDIA PLANNING

LC Class. No.: HF5821 / O384A 2003

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Advertising and integrated brand promotion /

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