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Normal view MARC view ISBD view

Global marketing : a market-responsive approach /

Hollensen, Svend

Global marketing : a market-responsive approach / Svend Hollensen - London : Prentice Hall, 1998 - 604 p. : ill. (some col.), maps

Includes bibliographical references and index

ISBN: 0132610906

Subjects--Topical Terms:
MARKETING
EXPORT MARKETING

LC Class. No.: HF1416 / H644G

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