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Consumer psychology for marketing /

Foxall, Gordon

Consumer psychology for marketing / Gordon Foxall, Ronald Goldsmith, Stephen Brown - 2nd ed. - Australia : Thomson/Learning, 2002 - 286 maps : ill.

Includes bibliographical references and index

ISBN: 1861523718

Subjects--Topical Terms:
CONSUMER BEHAVIOR
MARKETING--PSYCHOLOGICAL ASPECTS

LC Class. No.: HF5415.32 / F692C 2002

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