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Normal view MARC view ISBD view

Marketing plans : how to prepare them, how to use them /

McDonald, Malcolm 1938-

Marketing plans : how to prepare them, how to use them / Malcolm McDonald - 5th ed. - Amsterdam : Butterworth-Heinemann, 2003 - 630 p. : ill.

Includes index

ISBN: 0750656255

Subjects--Topical Terms:
MARKETING
MARKETING--PLANNING
MARKETING--MANAGEMENT

LC Class. No.: HF5415.13 / M322M 2003

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