Campaign planner for promotion and IMC /
Sayre, Shay
Campaign planner for promotion and IMC / Shay Sayre - 2nd ed. - Australia : South-Western/Thomson Learning, c2002 - 172 p. : ill.
0324151977
ADVERTISING CAMPAIGNS--PROBLEMS, EXERCISES, ETC.
SALES PROMOTION--PROBLEMS, EXERCISES, ETC.
COMMUNICATION IN MARKETING--PROBLEMS, EXERCISES, ETC.
HF5837 / S297C 2002
Campaign planner for promotion and IMC / Shay Sayre - 2nd ed. - Australia : South-Western/Thomson Learning, c2002 - 172 p. : ill.
0324151977
ADVERTISING CAMPAIGNS--PROBLEMS, EXERCISES, ETC.
SALES PROMOTION--PROBLEMS, EXERCISES, ETC.
COMMUNICATION IN MARKETING--PROBLEMS, EXERCISES, ETC.
HF5837 / S297C 2002
