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Using qualitative research in advertising : strategies, techniques, and applications /

Using qualitative research in advertising : strategies, techniques, and applications / Margaret A. Morrison ... [et al.] - Thousand Oaks, Calif. : Sage, c2002 - 139 p. : ill.

Includes bibliographical references and index

ISBN: 0761923837

Subjects--Topical Terms:
ADVERTISING--RESEARCH
MARKET RESEARCH--METHODOLOGY
QUALITATIVE RESEARCH

LC Class. No.: HF5814 / U846

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Using qualitative research in advertising : strategies, techniques, and applications /

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