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Emarketing excellence : the heart of ebusiness /

Smith, Paul Russell 1957-

Emarketing excellence : the heart of ebusiness / P.R. Smith and Dave Chaffey - Oxford : Butterworth-Heinemann, 2003 - 340 p. : ill.

Published in association with: the Chartered Institute of Marketing

Includes bibliographical references and index

ISBN: 0750653353

Subjects--Topical Terms:
INTERNET MARKETING

LC Class. No.: HF5415.1265 / S647E

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Emarketing excellence : the heart of ebusiness /

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