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Essentials of marketing /

Lamb, Charles W., Jr.

Essentials of marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel - 3rd ed. - Australia : South-Western/Thomson Learning, c2003 - 601 p. : col. ill. + 1 CD-ROM

Includes bibliographical references and index

ISBN: 0324113900

Subjects--Topical Terms:
MARKETING
MARKETING--MANAGEMENT

LC Class. No.: HF5415 / L352E 2003

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