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Hospitality marketing management /

Reid, Robert D.

Hospitality marketing management / Robert D. Reid, David C. Bojanic - 3rd ed. - New York, N.Y. : Wiley, c2001 - 432 p. : ill.

Includes bibliographical references and index

ISBN: 0471354627

Subjects--Topical Terms:
HOSPITALITY INDUSTRY--MARKETING
FOOD SERVICE--MARKETING
RESTAURANTS--MARKETING

LC Class. No.: TX911.3 .M3 / R442H 2001

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