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Customer relationship management : creating competitive advantage through win-win relationship strategies /

Storbacka, Kaj

Customer relationship management : creating competitive advantage through win-win relationship strategies / Kaj Storbacka, Jarmo R. Lehtinen - Singapore : McGraw Hill, c2001 - 160 p. : ill.

Includes bibliographical references and index

ISBN: 0071206787

Subjects--Topical Terms:
CUSTOMER RELATIONS--MANAGEMENT
CUSTOMER SERVICES--MANAGEMENT
COMPETITION

LC Class. No.: HF5415.5 / S767C

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Customer relationship management : creating competitive advantage through win-win relationship strategies /

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