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Strategic marketing problems : cases and comments /

Kerin, Roger A.

Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson - 10th ed. , international ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004 - 696 p. : ill.

Includes bibliographical references and indexes

ISBN: 0131230301

Subjects--Topical Terms:
MARKETING--DECISION MAKING--CASE STUDIES
MARKETING--MANAGEMENT--CASE STIDIES

LC Class. No.: HF5415.135 / K474S 2004

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