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Consumer behavior : buying, having, and being /

Solomon, Michael R.

Consumer behavior : buying, having, and being / Michael R. Solomon - 6th ed. , international ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004 - 621 p. : col. ill.

Includes bibliographical references and indexes

ISBN: 0131230115

Subjects--Topical Terms:
CONSUMER BEHAVIOR

LC Class. No.: HF5415.32 / S646C 2004

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Consumer behavior : buying, having, and being /

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