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Integrated advertising, promotion, & marketing communications /

Clow, Kenneth E.

Integrated advertising, promotion, & marketing communications / Kenneth E. Clow, Donald Baack - 2nd ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004 - 538 p. : col. ill. + 1 CD-ROM

Includes bibliographical references and indexes

ISBN: 0131405462

Subjects--Topical Terms:
COMMUNICATION IN MARKETING
ADVERTISING

LC Class. No.: HF5415.123 / C568I 2004

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