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Normal view MARC view ISBD view

Contemporary advertising /

Arens, William F.

Contemporary advertising / William F. Arens - 9th ed. , international ed. - Boston, Mass. : McGraw-Hill/Irwin, c2004 - 617 p. : ill. (some col.) + 1 CD-ROM - McGraw-Hill/Irwin series in marketing .

Includes index

ISBN: 0071214259

Subjects--Topical Terms:
ADVERTISING

LC Class. No.: HF5821 / A736C 2004

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