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New product management /

Crawford, Charles Merle 1924-

New product management / Merle Crawford, Anthony Di Benedetto - 7th ed. , international ed. - Boston, Mass. : McGraw Hill, 2004 - 567 p. : ill. - The Irwin/McGraw-Hill series in finance, insurance, and real estate .

Includes bibliographical references and index

ISBN: 0071151621

Subjects--Topical Terms:
NEW PRODUCTS--MANAGEMENT

LC Class. No.: HF5415.153 / C728N 2004

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