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The media handbook : a complete guide to advertising media selection, planning, research, and buying /

Katz, Helen E.

The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz - 2nd ed. - Mahwah, N.J. : Lawrence Erlbaum Associates, c2003 - 185 p. : ill. - LEA's communication series .

Includes bibliographical references and index

ISBN: 0805842683

Subjects--Topical Terms:
ADVERTISING MEDIA PLANNING
MASS MEDIA AND BUSINESS
MARKETING CHANNELS

LC Class. No.: HF5826.5 / K379M 2003

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The media handbook : a complete guide to advertising media selection, planning, research, and buying /

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