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Normal view MARC view ISBD view

Broadcast/cable copywriting /

Orlik, Peter B.

Broadcast/cable copywriting / Peter B. Orlik - 7th ed. - Boston, Mass. : Pearson/Allyn and Bacon, c2004 - 514 p. : ill.

Includes bibliographical references and index

ISBN: 0205393241

Subjects--Topical Terms:
BROADCATING--AUTHOSHIP
BROADCAST ADVERTISING

LC Class. No.: PN1990.9 .A88 / O744B 2004

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