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Normal view MARC view ISBD view

Researching audiences /

Researching audiences / Kim Schroder ... [et al.] - London : Arnold, 2003 - 422 p. : ill.

Includes bibliographical references and index

ISBN: 0340762748

Subjects--Topical Terms:
MASS MEDIA--AUDIENCES--RESEARCH
MASS MEDIA--INFLUENCE--RESEARCH

LC Class. No.: P96 .A83 / R473

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