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Lateral marketing : new techniques for finding breakthrough ideas /

Kotler, Philip.

Lateral marketing : new techniques for finding breakthrough ideas / Philip Kotler, Fernando Trias de Bes - Hoboken, N.J. : Wiley, c2003 - 206 p. : ill.

Includes bibliographical references and index

ISBN: 0471455164

Subjects--Topical Terms:
MARKETING--MANAGEMENT

LC Class. No.: HF5415.13 / K674L

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Lateral marketing : new techniques for finding breakthrough ideas /

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