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Strategic electronic marketing : managing e-business /

Kleindl, Brad Alan 1955-

Strategic electronic marketing : managing e-business / Brad Alan Keindl - 2nd ed. - Australia : Thomson/South-Western, c2003 - 428 p. : ill.

Includes bibliographical references and index

ISBN: 032417893X

Subjects--Topical Terms:
TELEMARKETING
DATABASE MARKETING

LC Class. No.: HF5415.1265 / K534S 2003

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