Consumers /
Arnould, Eric J.
Consumers / Eric Arnould, Linda Price, George Zinkhan - 2nd ed. , international ed. - Boston, Mass. : McGraw Hill Irwin, c2004 - 845 p. : col. ill. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes
0071214267
CONSUMER BEHAVIOR
CONSUMER BEHAVIOR--UNITED STATES
HF5415.32 / A766C 2004
Consumers / Eric Arnould, Linda Price, George Zinkhan - 2nd ed. , international ed. - Boston, Mass. : McGraw Hill Irwin, c2004 - 845 p. : col. ill. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes
0071214267
CONSUMER BEHAVIOR
CONSUMER BEHAVIOR--UNITED STATES
HF5415.32 / A766C 2004
