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Normal view MARC view ISBD view

The marketing game! with student CD-Rom /

Mason, Charlotte H.

The marketing game! with student CD-Rom / Charlotte H. Mason, William D. Perreault, Jr. - 3rd ed. - Boston, Mass. : McGraw-Hill Irwin, c2002 - 100 p. : ill., forms + 1 CD-ROM

ISBN: 0256139881

Subjects--Topical Terms:
MARKETING--DECISION MAKING
MARKETING
MANAGEMENT GAME

LC Class. No.: HF5415.135 / M376M 2002

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