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Don't think pink : what really makes women buy and how to increase your share of this crucial market /

Johnson, Lisa 1967-

Don't think pink : what really makes women buy and how to increase your share of this crucial market / Lisa Johnson, Andrea Learned - New York, N.Y. : AMACOM, c2004 - 230 p.

Includes bibliographical references and index

ISBN: 081440815X

Subjects--Topical Terms:
WOMEN CONSUMERS
MARKETING

LC Class. No.: HC79 .C6 / J636D

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Don't think pink : what really makes women buy and how to increase your share of this crucial market /

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