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Normal view MARC view ISBD view

Cross-cultural marketing /

Cross-cultural marketing / edited by Robert Rugimbana and Sonny Nwankwo - Australia : Thomson, 2003 - 370 p. : ill.

Includes bibliographical references and index

ISBN: 1861528019

Subjects--Topical Terms:
MARKETING--CROSS-CULTURAL STUDIES

LC Class. No.: HF5415 / C767

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