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Persuasive imagery : a consumer response perspective /

Persuasive imagery : a consumer response perspective / edited by Linda M. Scott, Rajeev Batra - Mahwah, N.J. : Lawrence Erlbaum Associates, 2003 - 436 p. : ill. (some col.) - Advertising and consumer psychology .

Includes bibliographical references and indexes

ISBN: 0805842020

Subjects--Topical Terms:
IMAGERY (PSYCHOLOGY)
PERSUASION (PSYCHOLOGY)
ADVERTISING--PSYCHOLOGICAL ASPECTS

LC Class. No.: BF367 / P477

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Persuasive imagery : a consumer response perspective /

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