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The psychology of entertainment media : blurring the lines between entertainment and persuasion /

The psychology of entertainment media : blurring the lines between entertainment and persuasion / edited by L.J. Shrum - Mahwah, N.J. : Lawrence Erlbaum Associates, 2004 - 360 p. : ill. - Advertising and consumer psychology .

Includes bibliographical references and indexes

ISBN: 0805846417

Subjects--Topical Terms:
SUBLIMINAL ADVERTISING
ADVERTISING--PSYCHOLOGICAL ASPECTS
MASS MEDIA--PSYCHOLOGICAL ASPECTS
PERSUASION (PSYCHOLOGY)
MANIPULATIVE BEHAVIOR

LC Class. No.: HF5827.9 / P792

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The psychology of entertainment media : blurring the lines between entertainment and persuasion /

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